Dark and wittily sombre, NOM*d has created an iconic image on the New Zealand fashion landscape. The label's designs, which reference traditional tailoring and use reworked vintage garments, are anchored by a utilitarian approach and the concept that clothes must, above all else, be wearable.

In every collection, NOM*d maintains its credibility as a label unaffected by trends and whims, instead adopting the cool, considered gaze of the fashion outsider.