Superette

This tee captures the beauty of soft florals in full bloom, delicate, effortless, and quietly striking. A romantic expression of modern femininity, designed to be worn and loved every day.

In 2002, Superette owners and friend’s, James Rigden and Rickie Dee embarked on a world trip with the idea that they would collect all things they loved with the intention of selling them in an inspiring creative space. Since its establishment, Superette has grown from a single store in to one of New Zealands leading style destinations with a multitude of retail locations around the country. In creating this space they have created a community of followers. With this project it allows them to give back to the community they care so passionately about. Supporting such a great cause is close to their hearts.